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The Full Circle approach

Most nonprofit website projects end at launch. Ours come FULL CIRCLE.

We start by listening, build around your mission and your community, and stay on to manage, fund, and improve the work long after the site goes live.

A human approach

We start with people, then choose the technology.

Good digital work begins with understanding. Choose a topic to see how we listen and how we respond.

Our human approach

Your mission

Before we talk about pages or platforms, we learn what your organization does, who it serves, and what success looks like. We talk with leadership, program staff, and the people who answer your phones, because they know where the website helps and where it gets in the way.

  • Open monthly planner beside a coffee mug in a beam of sunlight
  • Hand holding a coffee over a chalk-painted rainbow sidewalk
  • Volunteer packing a box of food at a community pantry

Six phases

Every project moves through the same complete circle.

  1. 01Discover

    Understand the organization, stakeholders, audiences, technology, content, internal workflows, and long-term goals.

  2. 02Strategize

    Develop information architecture, user journeys, content strategy, technical requirements, integrations, accessibility strategy, and measurable outcomes.

  3. 03Build

    Create an accessible, sophisticated digital experience around the organization's actual operational needs.

  4. 04Launch

    Complete migration, QA, accessibility testing, analytics implementation, staff training, documentation, and deployment.

  5. 05Manage

    Provide hosting, security, updates, troubleshooting, content assistance, technical support, and ongoing website management.

  6. 06Evolve

    Use analytics, SEO, AEO, organizational priorities, campaigns, technology changes, and audience behavior to continuously improve the digital ecosystem.

SEO + AEO

Be easy to find by search engines and by AI tools.

People now look for help through search results, voice assistants, and AI summaries. We organize your site so each of them can tell what you do and who you serve.

SEO + AEO

Structure that search can follow

Clear page hierarchy, descriptive URLs, and internal links that show how your programs, resources, and ways to give relate to each other.

Accessibility

Accessibility is practiced at every stage.

Accessible websites serve more people, and they are easier to use for everyone. We build toward it from the first conversation instead of patching it in at the end.

Design target

WCAG 2.1 AA

A standard we design and build toward. It is an approach, not a certification, and automated tools alone do not validate it.

Accessibility

In strategy and design

Color contrast, type size, layout, and navigation are chosen with accessibility in mind, so it shapes the design instead of limiting it afterward.

Grants and sustainability

Make grant funds go further than launch day.

A website needs care for years, but many grants fund a single project. We plan the work so the build and the years after it fit the funding you have, and we offer multi-year packages where that helps stretch an award.

  • Plan around the grant

    We shape scope, timing, and deliverables to match a funder's budget and reporting requirements, so the website fits the award instead of straining it.

  • Fund more than launch

    Many grants pay for a project and leave nothing for what comes after. We help you include hosting, management, and improvement in the request where the funder allows it.

  • Documents you can use

    We can provide a clear project description, scope, and deliverables that your team can draw on for applications and reports.

Multi-year packages

Choose a length to see what a grant could cover.

The build, ongoing support, and a year of improvement guided by real results. Hosting and management run throughout.

  1. Year 1

    Build, launch, and management

    • Discovery and strategy
    • Design and development
    • Accessibility and SEO foundations
    • Launch and staff training
    • Hosting and management, included
  2. Year 2

    Support and care

    • Hosting and security
    • Updates and troubleshooting
    • Content support
    • Accessibility review
  3. Year 3

    Improve and grow

    • Analytics and reporting
    • SEO and AEO improvements
    • Campaign builds
    • New functionality

Hosting and management are included in every package, from year 1, no matter the length. Packages are shaped around your organization and your funder’s requirements, and are offered as appropriate. We can’t guarantee that any grant will be awarded.

Your platform, your choice

Built on the CMS that fits your team.

We are not tied to one platform. We recommend the one that fits your staff, your budget, and your goals, then build and support it the way you prefer.

  • Any CMS

    We build on the content management system that suits your team, including WordPress, Framer, and ForGood Editor, our nonprofit website CMS, among others.

  • Managed or project based

    Have us manage the site long term, or hire us for a project and take it from there. Either way, hosting and project-based support are available.

  • Your code, if you ever move

    We can provide the source code so you can migrate whenever you choose. You are never locked in.

Let’s talk about your mission and your next step.

Tell us about your organization, your timeline, and any grant you are planning around.